Privacy Policy
Privacy and Cookie Policy
Last updated: 23 May 2026
This Privacy and Cookie Policy explains how Bodyworks Prime handles personal information and uses cookies and similar technologies when you use this website. It is intended to be clear, practical and proportionate to the way the website operates.
1. Who is responsible for your information
Bodyworks Prime is responsible for the personal information collected through this website where Bodyworks Prime decides how and why that information is used.
Some third-party services used on the website, including Google advertising services and YouTube, may also process personal information for their own purposes. Where they do so, they are responsible for their own use of that information in accordance with their own privacy terms.
If you have any questions about this policy, or if you wish to exercise your privacy rights, you can contact us through the contact page.
2. What this website does
Bodyworks Prime provides educational anatomy articles, diagrams, flashcards and related learning content. The website is provided for general educational purposes only. It does not provide medical advice, diagnosis, treatment, or a substitute for professional healthcare guidance.
The public website is designed to collect as little personal information as reasonably possible. We do not sell personal information. We do not ask visitors to create public accounts. We do not currently use a general website analytics service to track ordinary visitor behaviour.
3. Personal information we collect
3.1 Contact form information
If you contact us, we may collect the information you choose to provide, such as your name, email address, message and any other details included in your enquiry.
Please do not send confidential medical information, health records, financial information, or other sensitive personal information through the contact form. The contact form is for general enquiries only.
3.2 Technical, security and error information
When you access the website, limited technical information may be processed automatically. This may include your IP address, device and browser information, pages requested, date and time of access, referring page, security events, server logs, caching information and error information.
This information is used to deliver the website, maintain security, diagnose technical issues, prevent misuse, and keep the website reliable.
3.3 Advertising information
The website is supported by advertising. Advertising is provided through Google advertising services. Google and its advertising partners may process information such as device and browser information, IP address, page URL, approximate location, consent choices, ad impressions and ad interactions.
Advertising may be personalised or non-personalised depending on your choices, your location, applicable law, and Google’s own advertising settings. Where consent is required for advertising cookies, local storage, personalised advertising or related processing, that consent is managed through Google’s advertising consent tools or other consent controls displayed on the website.
3.4 YouTube video information
Some pages may include YouTube video previews. A YouTube player is not loaded automatically merely because you visit the page. If you choose to load a YouTube video, your browser connects to YouTube and Google, and they may process information about your device, browser, IP address, page URL, video interaction, cookies, account status and related usage information.
3.5 Browser storage choices
The website may use limited browser storage to remember choices you actively make, such as loading YouTube videos during a browsing session or saving a page on your own device. These choices are stored in your browser and are not used by Bodyworks Prime to build an advertising profile of you.
4. How we use information and our lawful bases
Where UK data protection law or EU data protection law applies, we must have a lawful basis for using personal information. The main lawful bases relevant to this website are set out below.
| Purpose | Information used | Lawful basis for personal information | Cookie or device-storage position |
|---|---|---|---|
| Responding to enquiries | Contact details and message content you provide | Legitimate interests in reading and responding to enquiries; consent where you expressly ask us to contact you for that purpose | Not usually dependent on non-essential cookies |
| Operating, securing and maintaining the website | Technical, security, server-log, caching and error information | Legitimate interests in providing a secure, reliable and functional website | Strictly necessary cookies or similar technologies may be used where needed to provide, secure or maintain the service |
| Displaying advertising and supporting the free website | Advertising and consent information processed by Google and advertising partners | Consent where required; legitimate interests in operating an advertising-supported website where consent is not required and your rights do not override those interests | Consent is required for advertising cookies, local storage or similar technologies where required by UK or EU cookie rules |
| Providing optional embedded video content | Information processed by YouTube and Google after you choose to load a video | Consent where required; legitimate interests in providing educational video content after your deliberate action | YouTube and Google may set or read cookies or similar technologies after you choose to load a video |
| Remembering choices you make on your own device | Browser storage recording a YouTube loading choice for the current session or a saved-page choice on your device | Legitimate interests in providing user-requested website functionality | Used only where needed to provide the feature you requested or to remember your choice |
| Complying with legal obligations and protecting rights | Relevant contact, technical, security, consent and correspondence records | Legal obligation, legitimate interests, or the establishment, exercise or defence of legal claims | Records of consent choices may be kept where necessary to demonstrate compliance |
5. Cookies and similar technologies
Cookies are small files placed on your device. Similar technologies include local storage, session storage, pixels, tags, scripts and other methods that store information on your device or access information already stored on it.
UK and EU privacy rules treat these technologies in a similar way. Some are allowed because they are necessary to provide a service you request, to keep the website secure, or to make the website work. Others, particularly advertising or tracking technologies, normally require consent before they are used.
5.1 Necessary technologies
The website may use necessary cookies or similar technologies for security, administration, fraud prevention, page delivery, caching, consent management, and the basic operation of the website. These are not used by Bodyworks Prime to build an advertising profile of you.
Necessary technologies cannot usually be switched off through the website because the website may not work properly without them. You can block them in your browser, but parts of the website may not function as intended.
5.2 Advertising technologies
Bodyworks Prime displays advertising through Google advertising services. Google may use cookies and similar technologies to show ads, measure performance, limit how often ads are shown, prevent fraud, remember consent choices and, where you have agreed, personalise advertising.
Third-party vendors, including Google, may use cookies to serve ads based on your previous visits to this website or other websites. Google’s use of advertising cookies enables Google and its partners to serve ads based on your visit to this website and other websites on the internet.
Google may show its own advertising consent message. That message is used to collect and record advertising choices where required. If you reject advertising purposes, Google may still use limited storage where permitted or required to remember your choice, support security, prevent abuse, or serve limited non-personalised advertising.
Google controls the exact names, purposes and lifetimes of many advertising cookies and related storage technologies. Those may change from time to time. Google’s current information is available here:
- Google Privacy Policy
- How Google uses cookies
- Google advertising technologies
- How Google advertising services use cookies
- Google ad settings
5.3 YouTube technologies
YouTube videos are not loaded automatically. The website first shows a preview. If you choose to load the video, your browser connects to YouTube and Google. YouTube and Google may then set or read cookies and similar technologies for purposes such as video playback, security, preferences, measurement, advertising, and abuse prevention.
If you do not choose to load the video, the YouTube player is not loaded by that action.
To avoid asking repeatedly during the same browser session, the website may remember that you approved YouTube loading for that session. This is stored in your browser session storage and is cleared by the browser when the session ends.
You can read Google’s and YouTube’s privacy information here:
5.4 Choices stored by this website
| Technology | Purpose | Duration |
|---|---|---|
| YouTube loading choice | Remembers, for the current browser session, that you chose to load YouTube videos | Current browser session |
| Saved-page choice | Remembers on your own device that you saved a page | Approximately 180 days, unless you clear it sooner |
5.5 Managing cookies and storage
You can manage advertising choices through Google’s advertising consent message when it appears and through Google’s advertising settings. You can also block or delete cookies and browser storage through your browser settings.
Where consent is required and you have given it, you may withdraw it at any time through the relevant consent controls where available, by using Google’s advertising settings, or by clearing or blocking cookies and browser storage in your browser.
If you clear or block cookies and browser storage, the website or third-party services may not remember your previous choices. For example, a saved page may no longer appear as saved, YouTube loading approval may need to be given again, or Google’s advertising consent message may reappear.
6. Who we share information with
We may share or make information available to:
- service providers who help host, deliver, secure, maintain, back up, administer or email the website;
- Google, YouTube, advertising partners and consent technology providers when their services are used;
- professional advisers where necessary;
- law enforcement, regulators, courts or other authorities where required by law or necessary to protect rights, safety, users or the website.
We do not sell personal information.
7. International transfers
Some service providers and third-party services may process information outside the United Kingdom or European Economic Area. Where this happens, the relevant provider is expected to rely on lawful transfer arrangements, such as adequacy regulations or adequacy decisions, standard contractual clauses, the UK International Data Transfer Addendum, the UK International Data Transfer Agreement, or other safeguards recognised by applicable law.
8. How long information is kept
We keep personal information only for as long as reasonably necessary for the purposes described in this policy.
- Contact messages are kept for as long as needed to deal with the enquiry and any reasonable follow-up, unless a longer period is required for legal, dispute, security or record-keeping reasons.
- Technical, security and error records are kept for limited operational periods, unless longer retention is needed to investigate misuse, resolve technical issues, preserve security, or comply with law.
- Consent records may be kept for as long as necessary to demonstrate and manage privacy choices.
- Advertising and YouTube information controlled by Google is retained according to Google’s own policies and your Google settings.
- Browser storage controlled by this website is kept for the periods described in section 5.4, unless you clear it sooner.
9. Your rights
Depending on the circumstances and the applicable law, you may have the right to:
- access your personal information;
- ask for inaccurate information to be corrected;
- ask for information to be deleted;
- ask us to restrict the use of information;
- object to processing based on legitimate interests;
- withdraw consent where processing is based on consent;
- request data portability where it applies;
- complain to a data protection regulator.
You can contact us through the contact page. You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, at ico.org.uk/make-a-complaint/.
If you are located in the European Economic Area and EU data protection law applies, you may also have the right to complain to your local data protection supervisory authority.
10. Children’s information
The website provides educational content, but it is not intended to collect personal information from children. If you believe a child has provided personal information through the website, please contact us so that we can review it and take appropriate action.
11. Changes to this policy
We may update this Privacy and Cookie Policy from time to time. The latest version will be published on this page.